Everyone should have a great shopping experience. Wherever they shop. Whenever they shop. Whatever they shop for.

Our Experience

We’ve produced results working in Marketing, Operations, Advertising, Logistics and Sales Training for a few brands you might recognise. Click through to read our case studies.

Where is our focus? Where do we out-deliver?

What We Do

  • Customer Experience improvement
  • Retail troubleshooting
  • Store and product performance improvement
  • Actionable insights and meaningful analysis
  • Expert assessment and strategy
  • Creative design + production with a commercial edge

Our New Engagement Initiatives


X2 Change is a proprietary system for micro-learning video-packaged in bite-sized chunks of relevant education modules. Designed to dramatically improve communications between senior personnel and ground floor operations, the process has been developed in conjunction with Yarno and Marketwise Advantage. It improves general retail performance and has also proven particularly powerful in adjusting corporate culture.

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IP Vest

IP Vest is a revolutionary new way to protect Intellectual Property from theft by larger organisations. Pre-patent, IP Vest uses sophisticated communications and negotiations systems to maximise the inventor’s rightful income and also litigates on behalf of members where theft can be proven.

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Speedy Gonzalez

Monday meeting: It was a shit weekend and you don’t need another one like that. How to fix it: get it sorted and up in stores by Friday. Click Here to learn more.

Retail B2B

2 Hours Free Consultation: Let us share some unique insights that have already delivered massive profits for retail B2B divisions. Click Here to learn more.

Get It Off Your Chest

No holds barred one hour agony aunt session, pre-prepared with an NDA of your choice. Click Here to learn more.


Our Team

The RPU is led by a small team of experts that has delivered commercial and brand advantage in the toughest retail markets in both Australia and the UK over the last 20 years. We work at street level and online. Wherever people shop. We deliver powerful ideas and strategies, initiatives and communications that pay and pay. Driven by unique research techniques, rich customer insights that are actionable, and bucket loads of experience. We’ll help you stand back and take a closer look at your business.

Above all, we understand retail issues – we don’t just translate them. And we know how to fix them.

Alasdair M Hirst


After a robust 20-year track record of living and breathing retail to the point of obsession, delivering commercial and brand advantage with leading retailers in the UK and Australia- and FMCGs that have needed help with ‘retail thinking’ Al brings the RPU proven brand marketing, B2B and B2C marcomms strategy expertise.

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Geoffrey M Bowll


Geoffrey is a senior marketer with 30 years of experience in managing campaigns and driving research projects for some of the biggest brands in Australia. Working closely with fellow marketers and C-level staff, his approach is risk-averse, research-driven, analytical, outcome focused and strategically disruptive.

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Pop by for a coffee!

Any questions? Want to have a chat? Give us a call.

Unit HQ

Address: 140 Stawell Street, Burnley, VIC 3121
Phone: (03) 9428 4411
E-Mail: alasdair@retailpartnersunit.com