Experience that gets customers to shop with you, time and again.

Looking for strategic planning coupled with true implementational capability? That’s where we slot in – with incisive analysis, actionable insights and effective outputs. We’ll help you sell more stuff. We work direct, and, where required, through the incumbent agency. We love to engage across the full spectrum of customer touchpoints, from consultation through to implementation. As a specialist in delivering projects, we can engage at any or all levels.

Some of the brands we’ve worked with

What We Do

  • Customer Experience improvement
  • Retail troubleshooting
  • Store and product performance improvement
  • Actionable insights and meaningful analysis
  • Expert assessment and strategy
  • Creative design + production with a commercial edge

The RPU Process


Analysing your business, customers and market with our touchpoint diagnostic framework and bespoke research facilities.

Strategic Development

Deliver a differentiated and commercially viable strategic plan that’s realistic,  achievable, and media agnostic.


Providing the people, plans, production capability and partnerships to drive seamless delivery. From quick wins to long-term goals.


Continual results analysis and planning modification to continually optimise business performance.

Our Team


Our Team

The RPU is led by a small team of experts that has delivered commercial and brand advantage in the toughest retail markets in both Australia and the UK over the last 20 years. We work at street level and online. Wherever people shop. We deliver powerful ideas and strategies, initiatives and communications that pay and pay. Driven by unique research techniques, rich customer insights that are actionable, and bucket loads of experience. We’ll help you stand back and take a closer look at your business.

Above all, we understand retail issues – we don’t just translate them. And we know how to fix them.

Alasdair M Hirst


After a robust 20-year track record of living and breathing retail to the point of obsession, delivering commercial and brand advantage with leading retailers in the UK and Australia- and FMCGs that have needed help with ‘retail thinking’ Al brings the RPU proven brand marketing, B2B and B2C marcomms strategy expertise.

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Geoffrey M Bowll


Geoffrey is a senior marketer with 30 years of experience in managing campaigns and driving research projects for some of the biggest brands in Australia. Working closely with fellow marketers and C-level staff, his approach is risk-averse, research-driven, analytical, outcome focused and strategically disruptive.

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Mark Ferguson

Strategic Account Management

Mark Ferguson has over 26 years of experience in FMCG Sales and Trade Marketing in both Australia and Europe. He is a highly skilled facilitator in strategic account management, trade marketing, sales management/sales skills development and promotional planning.

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Dale Stevens

Communications and Presentation Skills Partner

London trained actor Dale Stevens used her creativity to develop vastly different characters such as an assassin in Mission Impossible or a detective in Blue Heelers.  Today, she prefers to use her creativity to develop the presentation and communications skills potential in the people and teams she coaches.  

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Pop by for a coffee!

Any questions? Want to have a chat? Give us a call.

Unit HQ

Address: 89 Glenferrie Road, Malvern, VIC 3144
Phone: +61 466 848 166
E-Mail: alasdair@retailpartnersunit.com