Because your promise is too safe? Because your wording is too politically correct? Because you look like a combo of 3-4 other competitors, only nicer = boring? Cause your accountants or IT department have taken over the narrative in the final few metres? And the customers just yawn when they think of or see your brand, if you’re lucky. Which means you have to spend way more than you need for the same result. Do stuff you’re proud of. Push don’t get pulled about. Get noticed (and do your career a favour)
Avoid bland. Cut-through and connect with your customers. Call us and let’s get your business pumping.