- Customer Experience improvement
- Retail troubleshooting
- Store and product performance improvement
- Actionable insights and meaningful analysis
- Expert assessment and strategy
- Creative design + production with a commercial edge
Experience that gets customers to shop with you, time and again.
Some of the brands we’ve worked with
What We Do
The RPU Process
Analysing your business, customers and market with our touchpoint diagnostic framework and bespoke research facilities.
Deliver a differentiated and commercially viable strategic plan that’s realistic, achievable, and media agnostic.
The RPU is led by a small team of experts that has delivered commercial and brand advantage in the toughest retail markets in both Australia and the UK over the last 20 years. We work at street level and online. Wherever people shop. We deliver powerful ideas and strategies, initiatives and communications that pay and pay. Driven by unique research techniques, rich customer insights that are actionable, and bucket loads of experience. We’ll help you stand back and take a closer look at your business.
Above all, we understand retail issues – we don’t just translate them. And we know how to fix them.
Alasdair M Hirst
After a robust 20-year track record of living and breathing retail to the point of obsession, delivering commercial and brand advantage with leading retailers in the UK and Australia- and FMCGs that have needed help with ‘retail thinking’ Al brings the RPU proven brand marketing, B2B and B2C marcomms strategy expertise.
Geoffrey M Bowll
Geoffrey is a senior marketer with 30 years of experience in managing campaigns and driving research projects for some of the biggest brands in Australia. Working closely with fellow marketers and C-level staff, his approach is risk-averse, research-driven, analytical, outcome focused and strategically disruptive.
Mark Ferguson has over 26 years of experience in FMCG Sales and Trade Marketing in both Australia and Europe. He is a highly skilled facilitator in strategic account management, trade marketing, sales management/sales skills development and promotional planning.
London trained actor Dale Stevens used her creativity to develop vastly different characters such as an assassin in Mission Impossible or a detective in Blue Heelers. Today, she prefers to use her creativity to develop the presentation and communications skills potential in the people and teams she coaches.
Pop by for a coffee!
Address: 140 Stawell Street, Burnley, VIC 3121
Phone: (03) 9428 4411