retail partners unit

During this crisis, consumers are not going to stop buying things, they’re just going to shop differently.

When you change habits, you change all sorts of buying systems, and brands lose loyalty.

Get ready for post-COVID-19 life now

You have the golden opportunity of time right now. Let’s use it wisely and re-boot your offering and your brand, both for immediate online sales, and for the ‘scared new world’ after the pandemic. Let us help you with websites, apps, and digitally-driven campaigns that generate great sales results and deliver retail brands with real power.

Strategy plus implementation. Incisive analysis, actionable insights, and effective outputs. Put simply, we’ll help you sell more stuff. We work direct, and, where required, through the incumbent agency. We specialise in delivering online retail projects and in turning around troubled retail brands: we engage at all levels and speak many retail languages. From electronics, to fashion, to food, homewares, and auto – if you’re in any kind of retail, online or offline, we can help.

We’re grateful to have the infrastructure in place to work remotely with our cloud-based system, and to have a action plan which allows for a continued smooth workflow that protects our employees and our clients’ interests. We’re now set up to help the businesses that are being affected by COVID-19 and the economic lock down. Now’s the time to reinvent your business strategy, online user experience, and operations: not only to generate business now, but to be prepared for the new market that will emerge.

We’re now providing the below services for free to support Australian businesses:

1/2 day free consultation

Discussing your immediate needs and challenges.

Waive Onboarding Fees

Our usual onboarding fees will not be charged during this period of time.


Following our half day consult, if agreed, we’ll provide an audit and review with directions.

A Pivot Plan

If required, we’ll help you pivot to attract new customers, new tech, and different revenue models.

Some of the brands we’ve worked with

What We Do

  • Full performance analysis of sites and venues

  • Quick fix solutions for cash flow

  • Digital and mainstream campaigns to drive traffic

  • Customer experience improvement

  • Online retail and physical store troubleshooting

  • Store and product performance improvement

  • Actionable insights and meaningful analysis

  • Expert assessment and strategy

  • Creative design + production with a commercial edge

  • Web development, video production and social

The RPU Process


Analysing your business, customers and market with our touchpoint diagnostic framework and bespoke research facilities.

Strategic Development

Deliver a differentiated and commercially viable strategic plan that’s realistic, achievable, and media agnostic.


Providing the people, plans, production capability and partnerships to drive seamless delivery. From quick wins to long-term goals.


Continual results analysis and planning modification to continually optimise business performance.

Our Team

We work online and at street level. Wherever people shop. We deliver powerful ideas and strategies, initiatives and communications that pay and pay. Driven by unique research techniques, rich customer insights that are actionable, and bucketloads of experience. We’ll help you stand back and take a closer look at your business, and get it firing in these strange times. Above all, we understand your unique retail issues even in these times. And we know how to fix them.

The strategic decisions you make now and the hard work we invest now will set you up for a rapid regrowth after the pandemic. Work with us on a project or a full rebrand while you have the time to give it the thought it needs for you to come out of this ahead.

Alasdair M Hirst


After a robust 20-year track record of living and breathing retail to the point of obsession, delivering commercial and brand advantage with leading retailers in the UK and Australia- and FMCGs that have needed help with ‘retail thinking’ Al brings the RPU proven brand marketing, B2B and B2C marcomms strategy expertise.

Read More

Geoffrey M Bowll


Geoffrey is a senior marketer with 30 years of experience in managing campaigns and driving research projects for some of the biggest brands in Australia. Working closely with fellow marketers and C-level staff, his approach is risk-averse, research-driven, analytical, outcome focused and strategically disruptive.

Read More

Mark Ferguson

Strategic Account Management

Mark Ferguson has over 26 years of experience in FMCG Sales and Trade Marketing in both Australia and Europe. He is a highly skilled facilitator in strategic account management, trade marketing, sales management/sales skills development and promotional planning.

Read More

Marcus Simkin

Information Technology

Online technologist with outstanding security credentials in government and corporate fields. Has 25 years of building and maintaining Australia’s most secure sites, with focus on customer engagement. Brings a practical, global perspective and will deliver our customer focused, user-friendly interface.

Read More

Let’s Zoom together soon!

We’re happy to jump onto a video conference to sort out your immediate needs, so let’s have a chat online ASAP!

Unit HQ

Phone: +61 466 848 166