NBTV goes behind the scenes with the Grammys’ CMO, Evan Greene:
It’s not just “watch the show and we’re done.” When you’re dealing with a brand that doesn’t necessarily have a product to sell and has programs for brands, bands and fans, your marketing game MUST be top notch. Enter Evan Greene. We’ll listen a little closely as he drops some knowledge about a familiar organization that celebrates artistry and empowers musicians and their fans worldwide. When the Grammys award show is over, the marketing is just getting started.
An NBTV Studios Series – http://www.nbtvstudios.com
Presented by IBM – get involved: http://www.ibm.com/think-cmo
Produced by NBTV Studios In Association with Bungalow Entertainment & Media – http://www.bungalowentertainment.com