Right now, local shopping strips need serious help. Many shops are closed and traffic into those that remain open is way down. COVID-19 has driven fear into the public psyche. Many shopping habits have fundamentally changed and likely changed for the long-term. Many stores, and sadly their staff, are hanging on by a thread.
We call it the new abnormal.
At Retail Partners Unit, we have significant experience in rescuing retail operations and driving footfall, sales and basket size for retail businesses from owner-occupied to large chains. We have now commenced the implementation of our local business survival process with several Local Government bodies, which addresses these issues- and will drive business and traffic to grow public confidence and both resident’s and trader’s morale.
We have a range of vital initiatives – from systems for getting more tenants into shopping strips and centres. A means to build up trial of stores, and customer’s interactive involvement in strips. Plus systems for getting great data and insights for smaller retailers who don’t have the ‘consumer intelligence’ support enjoyed by the big operators. And lots of other concepts to make your strips much more viable – just ask us what we can do for the unique set of problems in your area.
With RPU, you can readily access these initiatives to revitalise your local economy and trader’s futures, by inspiring your people – encouraging engagement, localising spending, and improving futures in a flexible, responsible and very cost-effective way.
And yes, we do understand how government works. RPU has worked successfully with many government bodies and created award-winning integrated digital & mainstream campaigns across strategy, creative, product and service design, video, internal marketing, research, and media buying.
Do please contact us to discuss your local situation and how we may be able to help.