A stand-alone subsidiary of World Duty Free specialising in the best cigars from around the world, including Cuban, which used to make US passengers jealous! Stores in UK airport terminals.

Task: Complete brand reappraisal, rebranding and remerchandising of UK terminal stores.

Results: Sales uplift of 38% yoy, 4% margin improvement, customer dwell times up 18% and great peer group acceptance commentary.

Martin Moodie of The Moodie report said:

Just a few yards away’ (from World of Whiskies) stands The Cigar House, another supremely good example of how to merchandise and sell a premium category. I am never disappointed either by the range or (especially) by the service in this store. There’s a gloriously diverse range of Habanos as well as great cigars from other countries such as Dominican Republic, a small but elegant walk-in humidor and a good mix of accessories.