Dixons Retail plc is one of Europe’s leading specialist electrical retailing groups selling consumer electronics, personal computers, domestic appliances, photographic equipment, communication products and related services. The group trades through over 1,200 stores and online, spanning 28 countries and employs 36,500 people. DSGi is the number one market leaders in the UK & Ireland, Nordics and Greece. In the UK, Currys, PC World and DSGi Business are the principal brands with collective sales of almost £4bn.

• Scoped, researched and delivered the online and instore customer communications packages Currys and PC World resulting in conversion rate increases of 6% and 8% with a revenue impact of +£ 14m
• Introduction of video and 360-degree photography achieving a 25% increase in conversion rates of featured product online
• Developed and ran the UK’s leading affiliate marketing program in 2005-6. Derived annual revenue streams from Virgin Wines Direct of £6m; Interflora £2m
• Delivered an integrated cross- retailer eCommerce online asset program for DSGi, Comet, and Argos resulting in cost savings of over 35% and administrative headcount savings of 15 total