Lloyds Pharmacy is a British pharmacy company, with more than 1,600 pharmacies. It has around 17,000 staff and dispenses over 150 million prescription items annually. It is owned by the German company Celesio, formerly GEHE AG, which is in turn owned by the American McKesson Corporation.

• Brand repositioning- Developed the line ‘Your local health authority’
• Strategic marketing plan development- introduction of consultancy suites in-store
• Marcomms plan development TTL, including e-commerce offering and CRM / loyalty
• Store brand identity development including Instore radio / TV channel
• Affiliate programme and B2B initiatives
• In-house studio initiation