• World Duty Free

World Duty Free | Airside Retailer

Formerly part of BAA and with revenues in excess of £300m, World Duty Free (WDF) is the UK’s leading travel retailer of over 17,000 premium products: cosmetics to confectionery, fragrances to fashion accessories, spirits to souvenirs, skincare to sunglasses, fine foods to fine wines, and champagne to cigars and tobacco, across UK airports (including Heathrow) to a potential customer base of over 500 million passengers p.a.. WDF is an Autogrill company, the world’s leading provider of food & beverage and retail services for people in transit.

  • Delivered the 2006-2009 retail strategy, including a ‘destination-driven’ marketing program recognising the relevance of brand touch-points all along the customer journey, which grew revenue by 7.7% despite customer traffic growth of only +1.4%
  • WDF T5 Brand flagship identity delivery in 2008 and successful subsequent retrofit into all WDF terminal stores
  • Delivered the experiential and event program design and full TTL marcomms launch campaign for WDF T5, latterly including crisis management
  • Rebranding /remarketing of premium stores: World of Whiskies and Cigar House
  • Scoped, project managed and delivered the CRM program for World Duty Free (WDF), including segmentation strategy, initiation, and delivery of an eCRM platform
  • Liquor range review & remerchandising 42 terminal stores delivering +4% conversion
  • Built and relaunched worlddutyfree.com in 2006, with development through to 2009
  • Commercial partner opportunity development program adding and additional £14m in contributions p/a from 2006
  • Business World Duty Free
  • Tags FMCG, Travel